THE UK MARKET IS HOLDING STEADY: WHAT THE LATEST DATA MEANS FOR BUYERS, SELLERS AND LANDLORDS
May’s figures show the average UK property price sitting at £298,806 - a modest monthly dip of just -0.1%, mirroring April’s movement, with annual growth nudging slightly upward to +0.5%. Despite ongoing global economic pressures, the UK housing market continues to demonstrate resilience. Borrowing costs remain elevated following higher inflation expectations, but the data tells an encouraging story - buyer activity is holding firm and mortgage approvals continue to reflect genuine demand.*
REGIONAL VARIATIONS TELL DIFFERENT STORIES
The national average, as ever, only tells part of the story. Beneath it lies a patchwork of regional markets, each with its own momentum.
Scotland leads the way, with prices up +3.8% year-on-year to an average of £222,650. The North East and North West continue to attract strong buyer interest, recording annual growth of +3.1% and +3% respectively, with average homes now priced at £181,703 and £248,304.*
These northern markets are benefiting from a combination of relative affordability and sustained local demand - a compelling proposition for buyers priced out of more expensive parts of the country.
The picture is more subdued further south. South East values have eased by -2.1% year-on-year to £382,704, whilst London has seen average values soften by -1.5% to £534,375. Wales has recorded a marginal annual increase of +0.1%, with the typical home now valued at £230,355.*
The takeaway is clear: national trends are a starting point, not the whole picture. Local knowledge remains essential when assessing what your property is worth - or what you should be paying.
WHAT THIS MEANS FOR SELLERS
Despite the broader backdrop of economic caution, the market is not standing still. Mortgage approvals rose by +3.1% in April 2026 to reach 65,945 - and year-on-year, that figure is +9% above where it was in April 2025.* That is a meaningful signal: buyers are still out there, still motivated, and still securing finance.
For sellers, the message is clear. Pricing your property correctly from the outset remains the single most important factor in achieving a successful sale. In a market where buyers are well-informed and have more choice than they did a year ago, a well-presented property at the right price will always attract serious interest.
For sellers in the stronger-performing regions, like Scotland, the North East and the North West - the market remains particularly active, and well-presented, competitively priced homes are still generating genuine interest. In the South East and London, patience and pricing discipline will remain the watchwords.
For those selling in order to buy, there is a natural symmetry to the current market: the same conditions that require careful pricing on the way out will work in your favour on the way in.
WHAT THIS MEANS FOR BUYERS
Whilst borrowing costs remain above the lows seen at the start of the year, the direction of travel for interest rates is still expected to be downward over the medium term. For buyers who have been sitting on the fence, waiting for the “perfect” moment may mean missing out on properties that represent genuine value - particularly in the stronger-performing regions of the UK.
The key for buyers right now is preparation. Knowing your budget, having your finances in order, and working with an agent who can move quickly when the right property comes along can make all the difference in a market where the best homes still attract genuine competition.
WHAT IS HAPPENING IN THE LETTINGS MARKET
The private rental sector is showing no signs of cooling. The average rent for a new tenancy in the UK now stands at £1,340 per calendar month - up 1.1% on April and 2.5% higher than this time last year. Excluding London, the UK average sits at £1,146 pcm, up 1% month-on-month.^
Regional rents continue to tell a varied story across the country. Scotland recorded the highest annual increase at 3.9%, with rents now averaging £996 per calendar month. The North East follows closely, with a year-on-year rise of 3.5% bringing rents to £710 pcm. Wales has also seen growth, with a 1% increase taking average rents to £910 per calendar month.^
In the South, growth has been more modest. The South East has seen a 0.2% yearly increase, with average rents sitting at £1,439 pcm, while the South West has recorded a 0.9% annual rise, with rents now at £1,215 pcm.^
London remains the most expensive market in the country, with average rents at £2,161 pcm - up 1.5% since April and 3.5% higher than a year ago.^
For landlords, the message remains consistent: demand for quality rental homes continues to outstrip supply across most of the country, keeping void periods low and yields healthy.
WHAT THIS MEANS IN THE COMING MONTHS
The UK housing market has demonstrated a quiet resilience in the face of ongoing economic headwinds. Prices are broadly stable, buyer appetite - as evidenced by rising mortgage approvals - remains intact, and the regions continue to offer a varied but largely positive picture.
In a market like this, the guidance of a local agent is more important than ever. Setting the right pricing strategy is key - whether you’re buying, selling or letting. Get in touch to find out how we can support your next move.
Correct at the time of publishing – 15/06/2026
Sources:
*Halifax HPI, May 2026
^HomeLet Rental Index May 2026
MKT/CS/UKON/170626



